Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading “Legal Marketing in 2021“
Which matters more for success
It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading “An Open Letter to Those Considering Freelance Writing as a Career“
You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading “The Three Things the Best Websites Have in Common“
As a consumer, I can assure you that nothing will make me bounce from a site faster than poorly written content if I land on your page looking for a product or a service.
Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”
Answering questions I am frequently asked about life as a full-time freelance writer Dena@Write-SolutionsSep 8 · 7 min read When I first started freelance writing, I was hungry for information and mesmerized by the stories of people who were making a remarkable living by writing. I set off on a quest to see if I could make anyContinue reading “Freelancing — One Year In”
Meeting the client’s needs is what you are being paid to do, so be prepared to do revisions and re-writes on what you thought was a good piece of writing.
A step-by-step guide to earning a living from your writing Dena@Write-SolutionsJan 17 · 8 min read I work from home and make a comparable salary to what I would make re-entering my prior career field of being a paralegal. I get asked by aspiring writers all the time about how I got started. There is no magic formula, butContinue reading “How to Build a Successful Freelance Career”
Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”