Content may be the most effective digital marketing tool available, but how well does it work in a highly oversaturated field? Technology and emerging markets are changing the legal sector at an unprecedented rate. These changes are creating marketing challenges for firms of all sizes. The competitive market of law drives innovation and change, whichContinue reading “Can Legal Content be Effective in an Oversaturated Market”
Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading “Legal Marketing in 2021“
It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading “An Open Letter to Those Considering Freelance Writing as a Career“
Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”
Answering questions I am frequently asked about life as a full-time freelance writer Dena@Write-SolutionsSep 8 · 7 min read When I first started freelance writing, I was hungry for information and mesmerized by the stories of people who were making a remarkable living by writing. I set off on a quest to see if I could make anyContinue reading “Freelancing — One Year In”
Meeting the client’s needs is what you are being paid to do, so be prepared to do revisions and re-writes on what you thought was a good piece of writing.
A step-by-step guide to earning a living from your writing Dena@Write-SolutionsJan 17 · 8 min read I work from home and make a comparable salary to what I would make re-entering my prior career field of being a paralegal. I get asked by aspiring writers all the time about how I got started. There is no magic formula, butContinue reading “How to Build a Successful Freelance Career”
Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”