Your prospective clients expect you to prove you’re the best in the field you practice in, and you can do more than you say you are. A blog on your law firm’s website is the easiest way to provide them with this proof. As an attorney, a legal blog can help you:
- Teach others
- Discuss topics that your potential clients would find interesting
- Practice your legal writing outside of the courts
- Demonstrate your abilities as a lawyer
- Answer questions potential clients may have
Your time is valuable, and finding the time to blog while managing a busy practice can be a challenge. That is where Write Solutions can help. Our customized services allow you to be deeply involved in content planning and strategy, or you can choose a subscription that lets us do all the work.
Blogging With a Twist Works!
You don’t need to blog directly. For example, you might call the section “News,” “Articles,” or “Updates.” Or you might achieve the same goals by regularly updating, say, a Frequently Asked Questions section or adding sub-pages to the practice area pages. Also, remember that the term “blog” is not a free-for-all where users may comment on posts and expect a response.
Instead, you want to develop a regular section of articles, comments, FAQs, and firm news relevant to you and your profession. The key to most successful websites is fresh, relevant content. Having a law firm blog leads clients to do one essential thing: engage with your legal services. Here are some other reasons why legal marketing blogs are necessary for any law firm’s marketing strategy.
It’s Good for Business (and Even Fun) to Blog about Law
Your voice and ability to explain legal concepts to a lay audience is a superpower that no non-lawyer can match. By using your voice on your blog and website, you will see the following benefits:
- Increased engagement from potential clients
- More qualified and engaged clientele
A more straightforward sales process and easier management of client expectations
For Attorneys, Thought Leadership is Essential
How can you be a thought leader? Become a published author. Building relations with potential clients and referral sources results from thought leadership. As you write content that addresses frequently asked questions, you have a quick and easy way to refer when new clients ask you about those topics.
You can blog about your specialist area, so you can give general advice, discuss developments, or talk about something related to what you’re passionate about. You may be curious about how technology affects the legal field or have fresh ideas about managing your practice. Offer your opinion; this often facilitates good online debates and valuable social media shares.
It is a Great Way to Share News, Awards, and Wins
Another advantage of a blog or Firm News section on your website is the ability to show off firm successes and events. Posting a minor update (with a photo!) about your firm’s events, such as appointments, honors, or media exposure, will reflect well on your firm and give your website a more dynamic feel.
Writing blogs is a good business move in this competitive online era. As the first weapon in your online marketing arsenal, it is likely your firm has a website or is working on establishing one. While this is an excellent start, the real challenge lies in driving traffic to the website. A blog can be helpful here, provided it covers relevant and exciting topics and follows SEO (search engine optimization) principles.
Show Your Knowledge
Your legal blog is the ideal platform for demonstrating and establishing your expertise in a particular legal area. It is a great way to enhance and crystallize your knowledge as you research your blog post, organize your thoughts, then put them on virtual paper.
You can easily publish recent laws changes in a new post, linking any previous posts where applicable. Establish yourself as an authority in your area of practice by writing strong, coherent blog posts, referencing relevant blogs and articles on the web, and adding links to sources.
Besides writing about your legal perspective, a blog may increase traffic to your website and possibly lead to new clients. Knowledge of search engine optimization (SEO) best practices and tools is essential.
Professional Networking
Blogging has another advantage: networking. You’ll attract the attention of other professionals and clients in the same legal field by blogging about it. Online correspondence (e.g., comments on your post, discussions, etc.) often lead to face-to-face meetings and potential business opportunities.
It is an excellent point to end because blogging can help your career. A government inquiry might not have come your way yet, but blogging will give your name a boost. You might get an offer to write articles, speak at events, or express your opinions on radio or television. Or someone might want you to work with them.
Do You Have Blogging Needs? Let Us Help
Legal blogs are a simple way to share your legal expertise, establish your reputation among peers and potential clients, and set yourself as a valuable member of the legal community. Blogging is relatively easy if you follow SEO principles and maintain a regular legal writing schedule. You already have the legal expertise. Our team at Write Solutions will assist you in creating an engaging, educational, and helpful blog.
For attorneys considering starting a blog or taking their blogging to the next level, using blogging as a tool can be as easy as clicking here.
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