The Best Managers Hire People More Intelligent Than Themselves

The secret to building a great team Dena@Write-SolutionsJust now·4 min read I never aspired to be anyone’s boss. I worked for years as a paralegal, took some time off to raise kids, and then re-entered the workforce when the gig economy was just getting started. I wanted the freedom to work from anywhere, and IContinue reading “The Best Managers Hire People More Intelligent Than Themselves”

Can Legal Content be Effective in an Oversaturated Market

Content may be the most effective digital marketing tool available, but how well does it work in a highly oversaturated field? Technology and emerging markets are changing the legal sector at an unprecedented rate. These changes are creating marketing challenges for firms of all sizes. The competitive market of law drives innovation and change, whichContinue reading “Can Legal Content be Effective in an Oversaturated Market”

Legal Marketing in 2021

Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading Legal Marketing in 2021

The Three Things the Best Websites Have in Common

You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading The Three Things the Best Websites Have in Common

SEO Best Practices

Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”

Content Marketing 101

Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”