Legal Marketing in 2021

Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading Legal Marketing in 2021

The Three Things the Best Websites Have in Common

You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading The Three Things the Best Websites Have in Common

Content is King — So Invest Wisely

Finding the right freelancer for your project Dena@Write-SolutionsSep 29 · 6 min read Scrolling through some freelancer platforms tonight, I noticed a disturbing and ongoing trend of clients who want freelancers to create specialized content for their websites for a few pennies a word. Going hand in hand with this trend is the number of websites with generic,Continue reading “Content is King — So Invest Wisely”

SEO Best Practices

Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”

Content Marketing 101

Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”