Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading “Legal Marketing in 2021“
Tag Archives: content marketing
An Open Letter to Those Considering Freelance Writing as a Career
It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading “An Open Letter to Those Considering Freelance Writing as a Career“
The Three Things the Best Websites Have in Common
You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading “The Three Things the Best Websites Have in Common“
Content is King — So Invest Wisely
Finding the right freelancer for your project Dena@Write-SolutionsSep 29 · 6 min read Scrolling through some freelancer platforms tonight, I noticed a disturbing and ongoing trend of clients who want freelancers to create specialized content for their websites for a few pennies a word. Going hand in hand with this trend is the number of websites with generic,Continue reading “Content is King — So Invest Wisely”
To Make Serious Money as a Freelancer, You Have to Treat it Like a Serious Job
Meeting the client’s needs is what you are being paid to do, so be prepared to do revisions and re-writes on what you thought was a good piece of writing.
Content Marketing 101
Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”
Content that Converts
If you want your site to rank on the first two pages (and you do, because past that, your site is virtually invisible)…..
