The 3 Things the Best Websites Have in Common

You only get one chance to make a first impression Photo by Pixabay on Pexels.com The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourselfContinueContinue reading “The 3 Things the Best Websites Have in Common”

SEO Best Practices

Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Photo by Mitchell Luo on Unsplash Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potentialContinueContinue reading “SEO Best Practices”

Content Marketing 101

Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Photo by NordWood Themes on Unsplash Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion aboutContinueContinue reading “Content Marketing 101”