Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Photo by NordWood Themes on Unsplash Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion aboutContinueContinue reading “Content Marketing 101”
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