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Establishing trust with your content is the primary way to build brand authority and drive conversions
Featured Post
Content is King — So Invest Wisely
As a consumer, I can assure you that nothing will make me bounce from a site faster than poorly written content if I land on your page looking for a product or a service.
The Best Managers Hire People More Intelligent Than Themselves
The secret to building a great team Dena@Write-SolutionsJust now·4 min read I never aspired to be anyone’s boss. I worked for years as a paralegal, took some time off to raise kids, and then re-entered the workforce when the gig economy was just getting started. I wanted the freedom to work from anywhere, and IContinue reading “The Best Managers Hire People More Intelligent Than Themselves”
Making the Leap to Full-Time Freelancing
That first year was a lot of learning, bluster, and some “fake it till you make it” mentality.
Can Legal Content be Effective in an Oversaturated Market
Content may be the most effective digital marketing tool available, but how well does it work in a highly oversaturated field? Technology and emerging markets are changing the legal sector at an unprecedented rate. These changes are creating marketing challenges for firms of all sizes. The competitive market of law drives innovation and change, whichContinue reading “Can Legal Content be Effective in an Oversaturated Market”
Legal Marketing in 2021
Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading “Legal Marketing in 2021“
Writing to Market or Marketing Your Writing
Which matters more for success
An Open Letter to Those Considering Freelance Writing as a Career
It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading “An Open Letter to Those Considering Freelance Writing as a Career“
The Three Things the Best Websites Have in Common
You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading “The Three Things the Best Websites Have in Common“
SEO Best Practices
Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”
Freelancing — One Year In
Answering questions I am frequently asked about life as a full-time freelance writer Dena@Write-SolutionsSep 8 · 7 min read When I first started freelance writing, I was hungry for information and mesmerized by the stories of people who were making a remarkable living by writing. I set off on a quest to see if I could make anyContinue reading “Freelancing — One Year In”
To Make Serious Money as a Freelancer, You Have to Treat it Like a Serious Job
Meeting the client’s needs is what you are being paid to do, so be prepared to do revisions and re-writes on what you thought was a good piece of writing.
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