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Establishing trust with your content is the primary way to build brand authority and drive conversions
Featured Post
Content is King — So Invest Wisely
Finding the right freelancer for your project Dena@Write-SolutionsSep 29 · 6 min read Scrolling through some freelancer platforms tonight, I noticed a disturbing and ongoing trend of clients who want freelancers to create specialized content for their websites for a few pennies a word. Going hand in hand with this trend is the number of websites with generic,Continue reading “Content is King — So Invest Wisely”
Legal Marketing in 2021
Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading “Legal Marketing in 2021“
Writing to Market or Marketing Your Writing
Which matters more for success
An Open Letter to Those Considering Freelance Writing as a Career
It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading “An Open Letter to Those Considering Freelance Writing as a Career“
The Three Things the Best Websites Have in Common
You only get one chance to make a first impression The ultimate purpose of a website is to deliver traffic and drive conversions. It can seem like a cost-saving idea to design your site yourself. However, unless you are experienced in website design, there is some risk in the do-it-yourself plan. Think about where youContinue reading “The Three Things the Best Websites Have in Common“
SEO Best Practices
Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”
Freelancing — One Year In
Answering questions I am frequently asked about life as a full-time freelance writer Dena@Write-SolutionsSep 8 · 7 min read When I first started freelance writing, I was hungry for information and mesmerized by the stories of people who were making a remarkable living by writing. I set off on a quest to see if I could make anyContinue reading “Freelancing — One Year In”
To Make Serious Money as a Freelancer, You Have to Treat it Like a Serious Job
Meeting the client’s needs is what you are being paid to do, so be prepared to do revisions and re-writes on what you thought was a good piece of writing.
How to Build a Successful Freelance Career
A step-by-step guide to earning a living from your writing Dena@Write-SolutionsJan 17 · 8 min read I work from home and make a comparable salary to what I would make re-entering my prior career field of being a paralegal. I get asked by aspiring writers all the time about how I got started. There is no magic formula, butContinue reading “How to Build a Successful Freelance Career”
Content Marketing 101
Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”
Content that Converts
If you want your site to rank on the first two pages (and you do, because past that, your site is virtually invisible)…..
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