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Establishing trust with your content is the primary way to build brand authority and drive conversions

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Content is King — So Invest Wisely

Finding the right freelancer for your project Dena@Write-SolutionsSep 29 · 6 min read Scrolling through some freelancer platforms tonight, I noticed a disturbing and ongoing trend of clients who want freelancers to create specialized content for their websites for a few pennies a word. Going hand in hand with this trend is the number of websites with generic,Continue reading “Content is King — So Invest Wisely”

Legal Marketing in 2021

Optimizing marketing efforts to maximize results Dena@Write-SolutionsFeb 4 · 4 min read Great attorneys have little time to invest in a comprehensive marketing strategy. Branding, blog writing, SEO strategy, social media, and a flawless website design are crucial yet time-consuming necessities to help grow a legal practice. Many large firms have in-house marketing teams that handle the dayContinue reading Legal Marketing in 2021

An Open Letter to Those Considering Freelance Writing as a Career

It takes so much more than an ability to string words together Dena@Write-Solutions8 hours ago·5 min read I am still relatively new on the full-time freelancing journey, but in my second year, I see many new freelancers struggling to find their place in a highly-competitive field. The following is an open letter to all thoseContinue reading An Open Letter to Those Considering Freelance Writing as a Career

SEO Best Practices

Maximize the digital marketing potential of your website Dena@Write-SolutionsAug 29 · 4 min read Search engine optimization (SEO) best practices help to improve the search engine rankings of your website. In the world of content writing, SEO is king, but I think it is overstated. Yes, you need to establish good SEO practices so that potential clients or customersContinue reading “SEO Best Practices”

Freelancing — One Year In

Answering questions I am frequently asked about life as a full-time freelance writer Dena@Write-SolutionsSep 8 · 7 min read When I first started freelance writing, I was hungry for information and mesmerized by the stories of people who were making a remarkable living by writing. I set off on a quest to see if I could make anyContinue reading “Freelancing — One Year In”

Content Marketing 101

Dena@Write-SolutionsSep 10 · 4 min read Defining the purpose and goals of content in your marketing strategy Content marketing, at its heart, is the creation of relevant, valuable content intended to attract and retain a specific audience. The purpose, ultimately, is to build brand awareness and drive conversions. There seems to be some confusion about content marketing vs.Continue reading “Content Marketing 101”

Content that Converts

If you want your site to rank on the first two pages (and you do, because past that, your site is virtually invisible)…..

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