To reach this diverse group, you must craft content that an 8th-grade student can easily understand. Do not include complex legal language, or you’ll lose them. Easy-to-understand content works better at keeping prospective clients on your page.
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Content Writing for Law Firms—Good Content is a Crucial Marketing Tool
Photo by Iñaki del Olmo on Unsplash Are you tired of law firm marketers that oversell and underperform? I’ve talked to dozens of law firms frustrated with hiring marketing firms that promise to skyrocket them to the top of the SERPs. Sometimes, they even fulfill their promise to improve their performance on search engines, yetContinueContinue reading “Content Writing for Law Firms—Good Content is a Crucial Marketing Tool”
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